Thursday, August 21, 2008


In April 2006, my boss asked me to take over responsibility for my company's business in the packaging machinery business. At the time, I split my time between working in the semiconductor industry and trying to learn a new business. After about 8 years working in the semiconductor industry, I have now transitioned to 100% of my time focused on packaging machinery automation, leaving my semiconductor roots behind.

I used to get interviewed and quoted all the time about Advanced Process Control in the semiconductor business. That was something I really knew well and was confident to play the role of industry expert. Now I'm finally starting to feel like I understand my new business well enough to not sound ignorant when talking to magazine editors and industry trade types about packaging.

Last week at a Schneider Electric trade event in Las Vegas, I was interviewed by Linda Casey, and editor for Packaging Digest. Here's her writeup on our interview from her magazine's website.

Do I sound like I know what I'm talking about? Do you think she could tell I'm still sort of wingin' it? :)

No comments: