Friday, February 17, 2006

Biting the Hand that Feeds

Surely you've seen the Lazy Sunday / Chronicles of Narnia rap from Saturday Night Live by now. Chances are you saw it on the internet, not during its original broadcast on NBC, after a few fans of SNL posted in on the YouTube video-sharing site and it took off like viral wildfire.

It took NBC the better part of a week to realize that the digital short was a cult hit and put it up on their own website for download (and its not exactly easy to find by searching their website). If it hadn't been for the enthusiastic fans sharing the video online, most of us would never have heard of the Lonely Island guys.

So how does NBC thank YouTube, whose web service was responsible for spreading the video that just might resurrect SNLs hipness? They've issued a cease-and-desist order to have the video removed from any sites but their own. Thanks a bunch!

My guess is that these guys are next. Just another instance of how big corporations fail to understand how to use the internet as part of their marketing mix.

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